Turn WhatsApp conversations into real sales for your e-commerce

ztgrowth creates conversational experiences that help your customers decide, recover carts, and buy with confidence.

Instant implementation—no long projects, no technical dependency, no impact on your operations.

WhatsApp conversation interface with ztgrowth AI recommending beauty products
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How to implement social commerce in your company in just 3 steps

From zero to growth: simple implementation, immediate results for your company.

1

Implement a widget that increases your conversion

Your company implements a simple widget that increases sales conversion. The agent comes pre-trained and specialized, ready to serve your customers from day one.

2

Your company recovers users who don't complete purchases

Your company recovers users who aren't completing purchases on your e-commerce. Meanwhile, you're registering an average of 30% of the bounce you had on your site, and these leads become a significant sales upside for your business.

3

Your company gains insights from conversations

Your company gets sales insights it never had before, from your customers' conversations. Understand what your customers really want and need, and make decisions based on real data.

Why your company needs to adopt Social Commerce now

The future of e-commerce isn't just about selling online, but creating conversational shopping experiences that convert visitors into loyal customers. Social Commerce is the natural evolution of digital commerce, and your company can't be left behind.

Opportunity

The market is moving to Social Commerce

Deloitte recommends connecting product data, CRM and AI to unlock the potential of conversational commerce with scalability and combined human service. Those who adopt first gain competitive advantage. Source: Deloitte, 2024

28%

of global online sales should come from social commerce by 2025. Source: PayPal, 2024 (Deloitte)

59%

of shoppers have already purchased directly on social networks. Source: PayPal, 2024 (Insider Intelligence)

But to take advantage of this opportunity, you need a specialized platform that understands your business. This means creating omnichannel journeys where the assistant understands inventory, policies and preferences, delivering reliable recommendations and transferring to humans when needed. It's not about generic technology — it's about a solution made for your market. Source: Deloitte, 2024

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Implementation

How it works

Fast, easy implementation done by us in less than an hour. ztgrowth: from onboarding to delivery, everything simplified so you can focus on what matters.

1

Simplified onboarding

Our team performs the entire implementation in less than an hour. ztgrowth means zero-touch growth, that is, the least possible implementation and onboarding effort to deliver a memorable experience for your customers.

2

Communication and brand personalization

As your company defines with existing documents about culture, brand, etc.

3

Automatic integration with Shopify and VTEX

Direct and automatic connection with your Shopify or VTEX store.

4

WhatsApp and Meta Ads provisioning

Integration with Meta Ads bringing full visibility of the customer in your campaigns.

5

Smart "link to WhatsApp" button

Simplified integration for a smart button on your website.

6

High-quality sales WhatsApp

Make your sales WhatsApp available with the highest quality quickly and efficiently.

Differentiation

Why ztgrowth and not other platforms?

We're not a generic platform. We're specialists in wellness, beauty and lifestyle, with ready integrations and an agent already trained for your market.

Expertise in wellness, beauty and lifestyle

We focus exclusively on wellness, beauty and lifestyle brands. We deeply understand your market and your customers.

Integration with major platforms

Direct and automatic connection with Shopify and VTEX. Real-time synchronization of products, inventory and prices.

Pre-trained agent

Don't start from scratch. Your agent comes specialized and ready to sell.

Create your agent now
Features

Main features

Everything you need to turn conversations into sales.

Personalized recommendations

AI that understands preferences, history and context to recommend perfect products for each customer in real time.

Virtual try-on

Augmented reality experiences that allow customers to try products virtually before buying.

Cart recovery

Smart follow-ups that recover abandoned carts with personalized messages and relevant offers.

Engagement and Dynamic Properties

Customer profiles that evolve with each interaction, enabling increasingly precise and relevant personalization.

Complete integration with Meta Ads

Connect your Meta Ads campaigns with WhatsApp conversations. Complete tracking of the customer journey from click to sale.

Quality Control

Continuous monitoring and evaluation of conversation quality, ensuring each interaction meets the highest standards of service and sales.

Create your agent now

Main ways to activate social commerce in your e-commerce

Transform your e-commerce into a conversational sales machine. At ztgrowth, growth happens when the right conversation starts at the right time.

Today, our brands activate social commerce in three main ways, all integrated with WhatsApp and designed to generate relationships, context and conversion directly in your e-commerce.

1

WhatsApp Push

Reactivate your base and turn messages into real conversations

Message sends via Meta's official API that go far beyond promotional push. Each message is designed to start a conversation, understand intent and open a real window of relationship with the customer.

What makes it different

  • Messages focused on dialogue, not just sales links
  • Automatic opening of 24-hour conversation window
  • Relationship continuity with Dynamic Engage
  • Ideal for campaigns, launches, reactivation and loyalty

When to use

When the brand wants to activate its existing base and generate revenue through relationships, not interruption.

2

Conversational Widget on e-commerce

Recover visitors at the exact moment of decision

A lightweight and asynchronous widget that transforms your e-commerce into social commerce, connecting the site visitor directly to WhatsApp with complete navigation context. Perfect for capturing users who don't convert alone on the site and turning them into customers through conversations.

What makes it different

  • Multiple UX options and entry points
  • Navigation context brought into the conversation
  • A/B testing and distribution control
  • Zero impact on site performance

When to use

When the brand wants to recover lost traffic, increase conversion and offer help at the moment of doubt.

3

Instagram Media with Link to WhatsApp

Turn paid media into conversation and real attribution

Native integration with Meta media campaigns using Link to WhatsApp to activate social commerce. Here, the ad doesn't lead to a cold click, but to a social commerce conversation that continues, learns and converts directly in your e-commerce.

What makes it different

  • Ad → conversation → recommendation → sale
  • Complete attribution telemetry
  • Automatic conversation window expansion
  • Ideal for acquisition with more intent

When to use

When the goal is to scale acquisition while maintaining proximity, personalization and clear measurement.

Create your agent now

Experiences that delight

Elevate the experience with virtual try-ons that feel like magic.

Woman using virtual makeup try-on on smartphone
60%

of consumers want shopping experiences with augmented reality. Source: PayPal, 2024 (Deloitte)

34%

want a virtual personal shopper that recommends tailored products. Source: PayPal, 2024 (Klarna)

25%

increase in conversion with optimized and digital checkouts. Source: PayPal, 2024 (Nielsen)

Create your agent now
Case studies

Brands that sell more with conversations

See how Contém1g and Sallve use ztgrowth to turn conversations into sales.

Contém1g

How Contém1g transformed conversations into a sales channel with ztgrowth

How the brand implemented the ztgrowth platform as its Conversational Commerce strategy integrated with Shopify

How Contém1g initiates conversations with its customers

ztgrowth Feature

Conversational Widget with Native A/B Testing

ztgrowth offers native A/B testing for continuous optimization of messages and flows. Contém1g tests different conversation approaches, learning which message converts best and adjusting in real time to maximize results.

Official integration

WhatsApp Marketing Push with Intelligence via Meta's Native API

Official integration with Meta's native API enables smart sends with a personalization layer. Contém1g sends contextualized messages that understand the customer journey, turning push into conversations that sell.

Engagement and sales results

Conversation engagement

Conversations that generate action, not just response.

Over 90% of initiated conversations evolve into real engagement

Approximately 50% of users interact with recommendations within the conversation

About 20% of engaged users advance to cart

A consistent portion completes the purchase from the conversation

Performance and sales

When the conversation is well orchestrated, it sells.

More than 9 out of 10 conversations generate qualified engagement

Among engaged users, 7% to 10% convert to sale

Sales directly attributed to conversations, with traceability

A measurable, predictable and scalable revenue channel

Source: internal data collected from October to December 2025

Sallve

How Sallve turns the skincare journey into sales conversations with ztgrowth

Widget on e-commerce, WhatsApp Marketing Push and Meta Ads lead the customer to the virtual agent — which helps them find the right product with photos, videos and audio.

How Sallve initiates conversations with its customers

ztgrowth Feature

Widget on e-commerce

ztgrowth is implemented on Sallve's site via the Widget. Visitors are captured along the purchase journey and invited to chat — at the right moment, with the right offer.

Outreach

WhatsApp Marketing Push

Smart message campaigns: Sallve re-engages customers with WhatsApp Marketing Push, leading each one into a personalized conversation that guides and sells.

Paid traffic

Meta Ads pointing to WhatsApp

Sallve's Meta campaigns send paid traffic straight to WhatsApp. Leads land in a conversation with the virtual agent, who continues the journey with recommendations and rich media.

The experience highlight

The main highlight is helping customers find and understand the best products in their skincare journey, with photos, videos and audio that make the experience much more complete and decisive.

Plans & Pricing

Flexible plans to scale conversations into sales. A transparent model that combines platform, intelligence and real WhatsApp usage.

Features
Starter
Intermediate Most chosen
Enterprise
Complete ztgrowth platform
Conversational AI agents on WhatsApp
Shopify integration
Complete analytics
Abandonment recovery
Experiments and A/B Testing
SLA and dedicated onboarding
Web e-commerce widgets
Bulk message sends
Phygital Actions (Showcases, Displays, Packaging, Stands, OOH)
Ads-to-WhatsApp flow
Platform fee ztgrowth Contact our team Contact our team Contact our team
Capacity Messages per month Up to 25,000 Up to 100,000 Above 100,000
Operational fee Messages sent R$ 0.04 R$ 0.035 R$ 0.02
Operational fee Messages received R$ 0.00 (Free) R$ 0.00 (Free) R$ 0.00 (Free)
Message costs WhatsApp (Meta) Charged according to Meta's official rules (template/conversation). Payment made directly to Meta, without markup. Charged according to Meta's official rules (template/conversation). Payment made directly to Meta, without markup. Charged according to Meta's official rules (template/conversation). Payment made directly to Meta, without markup.
Talk to an expert Talk to an expert Talk to an expert
Cost transparency: Paid WhatsApp messages are charged according to Meta's official rules (template/conversation). Payment is made directly to Meta, without markup or intermediaries. ztgrowth transparently passes costs to the client.

How WhatsApp costs work

ztgrowth is directly integrated with Meta. Payment for paid WhatsApp messages is made directly to Meta, without markup or intermediaries. Costs are charged according to Meta's official rules (template/conversation) and transparently passed on to the client. Service messages initiated by the user have no cost.

Want to understand which plan makes more sense for your operation?

Let's calculate together the consumption, cost and conversion potential of your WhatsApp.

Talk to our team
Integrated experience

Having continuity problems in the experience?

When the conversation breaks between media, service and checkout, revenue is lost along the way. We connect every point of the journey, keeping context alive from first click to repurchase.

1 • Discovery

Disconnected flows

The person clicks on an ad with a personalized promise and finds generic pages, without leveraging the initial interest.

How the coach solves it

The conversation starts exactly from the offer that attracted the click, mapping preferences in real time to deliver relevant recommendations.

2 • Conversation

Context gets lost

Manual chats or forms break the rhythm, don't understand history and ask for the same data multiple times.

How the coach solves it

We recover catalog, inventory and CRM to personalize responses, record each interaction and know when to activate the human team.

3 • Conversion

Checkout without assistance

In the cart, questions about products, delivery or combinations drop purchase intent.

How the coach solves it

We follow through to the end: we send curated collection, commercial conditions and quick purchase links, reducing friction and recovering abandoned carts.

I want a seamless journey

Integrate marketing, service and sales into a single AI-driven conversation.

From problem to solution

Traditional funnel vs. recovery funnel

While traditional e-commerce loses revenue at each stage, ztgrowth recovers these losses (bounces) and turns abandoned visits into sales.

Traditional E-commerce Funnel

100% Traffic
100%
Visitors
~75%
Lost 25%
Registrations
~45%
Lost 30%
Cart
~25%
Lost 20%
Checkout
~12%
Lost 13%
Sale
~3%
Lost 9%

Average conversion rate: 2-3% Source: Shopify, 2024

Cart abandonment rate: ~70% Source: Baymard Institute, 2024

Revenue loss: ~97% of traffic doesn't convert

ztgrowth Recovery Funnel

Recovers losses from traditional funnel

100% Traffic (Bounces)
100%
Visitors who became bounce
Conversations Started
~85%
+10% vs traditional
Qualified Registrations (opt-in)
~70%
+25% vs traditional
Interest Demonstrated
~55%
+30% vs traditional
Cart
~40%
+15% vs traditional
Checkout
~25%
+13% vs traditional
Sale
~18%
+15% vs traditional
Abandonment Recovery
+12% additional

Origin: Captures visits (100% Traffic) that became bounce

Conversion rate: 15-18% on recovered visits

Cart recovery: +12% via smart follow-up

Total gain: 5-6x more conversions than traditional funnel

How recovery works

The ztgrowth recovery funnel captures visits (100% Traffic) that became bounce and reconverts them through smart conversations, personalized follow-ups and data-based re-engagement. Each bounce becomes a new sales opportunity.

Who builds

Founders who live conversational commerce

Executives with decades of experience in technology, data and marketing, now united to connect journeys and generate predictable growth for wellness brands.

Alexandre Tarifa

CEO & Co-founder

Alexandre Tarifa

21 years leading technology at Deloitte, ITGroup and Microsoft. CTO for 9 years at Minha Vida, CEO and co-founder for 7 years at tech.fit/Vitat (RD Saúde). Bachelor's and graduate degree in Computer Science. Microsoft MVP, Google Developer Expert and Astella Expert (no-touch).

Paulo Hecht

COO & Co-founder

Paulo Hecht

CPTO with international journey: founder Tecnonutri and 500 Startups alumni. Led engineering at healthtech tech.fit/Vitat (RD Saúde), fintech Wysh (Northwestern Mutual) in New York, healthtech Maximus in Los Angeles and Human-Computer Interaction research at UBC/Vancouver.

Rodolfo Fadino

CTO & Co-founder

Rodolfo Fadino

CTO, Microsoft MVP, MBA professor at FIAP. 8 years as software engineer at Minha Vida, 3 years as Head of IT at tech.fit and 4 years as CTO at Vitat (RD Saúde), consolidating scalable architectures for digital health.

Our essence

What drives us

Our mission and values guide every decision and every line of code we write.

Our big dream

Transform every interaction between people and beauty, wellness and lifestyle brands into a delightful and memorable experience

We play fair, always.

Ethics and transparency guide all our decisions, because trust is built in every conversation.

We seek the world's highest standard.

We do with global excellence, ambition without vanity and depth in everything we deliver.

We do a lot with little, and well done.

Simplicity, creativity and intelligent execution are our differentiator. Efficiency isn't cutting, it's creating value with purpose.

Customer success is our growth.

We grow when our customers grow. Every result delivered is a shared victory.

Strategic partnerships

We work with technology leaders to deliver the best AI solutions for our clients.

#NVIDIAINCEPTION

NVIDIA Acceleration Program

ztgrowth is a member of the NVIDIA Inception program, which nurtures startups revolutionizing industries with technological advances.

The program offers technical support, access to cutting-edge technologies and collaboration opportunities to accelerate our growth.

#GOOGLEFORSTARTUPS

Google Global Accelerator

ztgrowth is a member of Google for Startups, a program that offers access to technologies, mentorship and Google resources to accelerate the growth of innovative startups.

We connect with a global network of entrepreneurs and experts.

#AWSSTARTUPS

Global AWS for Startups Program

ztgrowth was approved for the AWS Activate! program that integrates with the global AWS Startups program, with access to technical mentorship, global community and tools to accelerate our conversational solutions.

With AWS, we scale infrastructure, data and generative models with enterprise security. Source: AWS Startups, 2025

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